We curated the genesis of a dynamic Brand Identity for DAMA Book & Design Store. DAMA is a multifunctional space: a thorough selection of titles and an insightful interior design where refined design articles are displayed to offer the visitor a unique experience.
It is a place to live while flipping through books and sharing your passion for design. DAMA is much more than a bookshop: it’s an experience to live, a way of life to take away with you.
Every experience brings forth ideas, visions, relationships. Culture is never a quite space. It develops over all fields, times, and dimensions. I think it’s impossible to explain the deep meanings at the core of a project like this. We created a complex identity system in which colors, words, and textures are mixed up with the concept and space. The outcome is effective and embracing.
Emanuele Cappelli
The store has been organized thinking on people life and behavior, always. Nothing is casual, here. When a brand system works in this way everything get value: books, ambiances, people, every day becomes special.
Emanuele Cappelli
