For Gruppo Farmacie Italiane, we created a new brand identity that enhanced corporate and in-store communication through the Dynamic brand methodology.
The visual language of Gruppo Farmacie Italiane maintains the iconic and symbolic features of the pharmaceutical world reinterpreted with a lighter sign. The contemporary use of colours reinforces the brand’s recognisability in a legally constrained scenary. Farmacie Italiane stands as an authoritative reference point for access to medicines with home delivery and as a reality present throughout the national territory.
